Television Advertising Risen To A Whole New Level
The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.
The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a “daypart”).
The first official, paid television advertisement was broadcast in the United States on July 1, 1941 over New York station WNBT (now WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase “Bulova Watch Time”, was shown in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute. The first TV ad broadcast in the UK was on ITV on 22 September 1955, advertising Gibbs SR toothpaste. The first TV ad broadcast in Asia was on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (now Seiko), which also displayed a clock with the current time.
Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.
With the Iastra Broadcasting Network we can now do this very well in a highly targeted medium that now has the ability to reach every connected person on the planet via computer and now via Cellular Phones via our own Global Broadcasting Platform of both recorded media and live events broadcast from all over the world in any country or region without limitation.
We can “localize” your campaign or if your a Global Brand we can reach every connected person on the planet!!
Our viewers are “tech Saavy People from all walks of life and now in all age groups world wide” it doesn’t get any better than that.
In the following illustration you can see the options available to you: